Neighborhood specialists, born & raised in Lake Forest.

We believe that to be successful in Lake Forest we must truly be neighborhood specialists. Therefore we expertly serve buyers and sellers in the following neighborhoods: Meadowood, Northmoor, Whispering Oaks, Campbells, Havenwood, West Lake Forest, Conway Farms, Onwentsia Gardens, King Muir, Villa Turicum, HO Stone, The Ponds and all of Lake Bluff including Tangley Oaks, East Lake Bluff, West Terrace, and East Terrace.

Awards and Achievements
2018 - #1 Agents in the Lake Forest office

2017 - #1 Agents in the Lake Forest office

2016 - #1 Agents in the Lake Forest office

2015 - #1 Agents in the Lake Forest office

2014 - Honored as one of the top 3 Agents in the Lake Forest office

2013 - Honored as one of the top 2 Agents in the Lake Forest office

2012 - Honored as one of the top 3 Agents in the Lake Forest

2011 - #1 Agents in the Lake Forest East office

2010 - #1 Agents in the Lake Forest East office

2008 - #1 Agents in Sales volume in the Lake Forest East office

2007 - #1 Agents in Sales volume in the Lake Forest East office

2006 - #1 Agents in Sales volume in the Lake Forest East office

President's Premier 2015

International President's Elite 2006, 2007, 2008, 2010-2014

President's Elite 2001-2005

Rookie of the Year 2000

ABR - Accredited Buyer's Representative
The Accredited Buyer's Representative (ABR®) designation is the benchmark of excellence in buyer representation. This coveted designation is awarded by the Real Estate Buyer's Agent Council (REBAC), an affiliate of the National Association of REALTORS®, to real estate practitioners who meet the specified educational and practical experience criteria.

Previews Property Specialist
Bringing out your home's exceptional qualities and skillfully marketing them to the widest audience of qualified luxury home buyers - that's the winning combination of experience, expertise and resources that Coldwell Bankers Previews International Property Specialists employ to consistently deliver the exceptional results you desire. Uniquely qualified to represent your interests, I have mastered the fine art of handling exceptional properties.

Cartus Relocation Specialist
This two-year certificate is part of the Certified Agent Advantage program, a professional standard available exclusively to members of the Cartus Principal Broker Network. Cartus requires qualified Network agents to become certified as relocation experts by participating in one or more Certified Agent Advantage courses, passing a written exam upon completion, and undergoing a comprehensive background check. The course covers issues surrounding the purchase of a destination house, as well as the most effective techniques for helping clients research communities, locate their new home, and settle into their new area anywhere in the United States.

Our business is largely driven by repeat clients and recommendations to family and friends.

Lori Baker and Alissa McNicholas were active, motivated, and kind realtors...

As we are finally settling in to our new (first!) home, we keep thinking about how lucky we are that we had such excellent real estate agents that made our dream of owning a house a wonderful reality. Lori Baker and Alissa McNicholas were active, motivated, and kind realtors that took the time to get to know us and really listened to what we wanted and needed in a first home. They were available when we needed them as they worked around our busy schedules as working parents with a napping baby, which was greatly appreciated. We took a huge leap in moving from the city to the suburbs, but Lori and Alissa, experts of the area, helped make the move an easy transition, providing us with numerous contact numbers and an endless list of ideas and activities to be a part of in our new city. Their knowledge of the area, professionalism and personalization allowed for us to feel really comfortable with what could have been a scary process. We always felt like we could be honest with them and that they were honest with us, which was huge. Their dedication and hard work helped us get our home in the end and we are forever grateful for that. They have our highest recommendation.

-- Johanna and Drew N.

We highly recommend Lori Baker and Alissa McNicholas.

We have worked with them over these past few years to both rent and sell property, and what we appreciate most is their dedication, genuineness and honesty. We were trying to sell a house after having moved out of state, and we needed someone that we could rely on and trust. With Lori and Alissa, we knew that we did not have to worry. We totally and completely trusted their judgement, and we were not disappointed. They consistently delivered more than expected and never hesitated to help out in ways outside their jobs as realtors. That is just who they are! They have a large network, countless resources, and they pay attention to details. The level of service Lori and Alissa provided us was superior. We highly recommend their services to anyone and everyone!!

-- Laura and Ron A.

Patient and straightforward, and followed through...

Alissa was incredible in helping us find our amazing new home. We started the process not completely sure of what we were looking for, and she helped us identify what was important to us in choosing a home. She was patient and straightforward, and followed through with every detail of the process, even after we had already moved in. Working with Alissa has been a fantastic experience, and we look forward to doing it again!

-- Megan & Doug

She truly wanted us to be happy in our decision...

We had always heard that Lake Forest was a wonderful place to live, but when we started our search there we didn't know anything about the area or where to begin. We loved that Alissa had grown up in Lake Forest and is currently raising her own young family there. She is extremely knowledgeable about all of the schools, neighborhoods, and community events, as well as all the hidden gems that make the area so special! Alissa is very patient and calm, which matched our personalities perfectly, and her advice was invaluable throughout the process. She truly wanted us to be happy in our decision and she continues to stay in touch to make sure we are settling in and enjoying our new community. We highly recommend Alissa to anyone looking in Lake Forest!

-- Michelle and Chris U.

I will continue to turn to Lori and Alissa...

What I appreciate most about Lori and Alissa is their absolute professionalism at every step of the process. Their long-standing roots to LF and their up to date understanding of the real estate market allows for the greatest depth of knowledge. I will continue to turn to Lori and Alissa for all our family's real estate needs.

-- Julie C.

Lori and and Alissa are pure joy to work with.

"Their dedication to their clients and their attention to detail in the marketing of each property, sets them apart in this competitive industry. I would recommend them without hesitation to anyone looking to sell, or find a home that perfect home!"
-- Kat G.

Sold our home in 22 days...

"Lori Baker and her daughter Alissa McNicholas worked diligently in putting together a beautiful brochure, reaching out to other agents for our benefit and sold our home in 22 days. Additionally they both helped in finding our new home at 786 Valley Road. It was a win win situation and we highly recommend their professional and communication skills."
-- Lauralee P.

Lori and Alissa helped us find the perfect first home.

"Through our ups and downs, changing our mind on what we wanted, and working within a specific budget, Lori and Alissa were always right there to support and help. We will certainly be using them again in future home purchases. Thank you!"
-- Christopher

We benefited greatly working with Lori and Alissa...

"We benefited greatly working with Lori and Alissa to buy our home - not only because of their vast broker network but also their experience and understanding of the area market. They were able to show us houses not yet on the market and were always available (even on short notice) to show us new inventory as soon as it was listed, which was so important in such a competitive environment. Additionally, they educated us about what various neighborhoods offered us to suit our lifestyle and top priorities."
-- Megan