Buy or Sell with a Top Producer - Edie Love!

Seller Representation
You need expertise to sell your home at the best possible price in the least amount of time.
One thing is critical to a seller in any market, and that is the price at which you initially list your home. I use market research to arrive at an initial price that is both realistic and fair to you but also attractive to buyers. This pricing process takes into account a number of key factors, which include the property location and condition, as well as the market history and current market activity.
Selling? I take you step by step through the process.
Selling your home can be one of the most significant and demanding decisions of your life - with perhaps your biggest financial investment at stake. You will need to price your home correctly, prepare it for showings, market it to buyers and real estate agents, and negotiate your sale terms. The good news is you just found the right agent to walk you through the process of selling your home from beginning to end!

When you list your home with Edie, she will:

  • Conduct a comparable sales assessment to help give you a clearer understanding of local pricing trends as you set the price for your home.

  • Create a complete marketing plan for your home.

  • Take you step-by-step through the homeselling process.

  • Share details about your home through the Multiple Listing Service (MLS).

  • Market your home online and through traditional media outlets.

  • Handle buyers’ and buyer agents' calls and requests for showings.

  • Follow up with showing agents and relay feedback in a timely fashion.

  • Be available to you to answer questions and keep you informed about relevant market issues.

  • Negotiate a fair price for all parties with expediency.

  • Offer referrals for attorneys and professional repair contractors.

  • Follow up on all contingencies to assure timely completion.

  • Attend closing!

Preparing your home for showings
In this real estate market, you want to make the best first impression possible when prospective buyers come to see your home! Topics we may discuss include:

De-cluttering and de-personalizing your home
Creating an inviting and warm atmosphere
Staging ideas and suggestions
Tips on what to do before each showing
Handling offers and negotiations
Once a buyer presents an offer, we will help you obtain the best possible price and terms. Typically, an initial offer includes the following information - all of which can be, and usually is, negotiated:

• Amount the buyer is willing to pay
• Mortgage amount, if any
• Closing and occupancy dates
• Contingencies (mortgage commitment, building inspections, etc.)
• Any personal property specifically included or excluded

The terms of a purchase can make or break the contract. House sale contingencies, closing dates, and inclusion of accessories or fixtures should be handled clearly and up front in order to avoid any confusion that could affect the purchase and/or closing. Counter-offers are common, and proposed changes will be reviewed and responded to quickly.
Closing your sale
The closing is a formal process where all parties sign all of the necessary paperwork needed to complete the transaction. Title to the property is transferred from you to the buyer. The buyer receives the house-keys and you receive payment for the house! From the amount credited to you, the title representative subtracts the funds to pay off the existing mortgage and other transaction costs. Deeds, loan papers, and other documents are prepared, signed and ultimately filed with local property record office.
Edie Love
Edie Love

Edie Love
BHHS KoenigRubloff Realty Group
778 N. Western Avenue
Lake Forest, IL 60045

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