Our goal is to make you glad you chose to list your home with Coldwell Banker Residential Brokerage and us.
sell with us
As your real estate advocates, we know the sale of your property is a very important, personal matter. For us and the rest of our Coldwell Banker team, your property will not be "just another listing." As your advocates, we will:

• Negotiate the highest net price for your property
• Communicate with you in a timely and consistent manner
• Keep you up-to-date on the most accurate market data
• Take care of all the details - big and small
• Work tirelessly to get your property sold as quickly as possible


Thanks to the Purcells we sold our Lake Forest home in one day during the middle of the great recession. They are a full-time real estate duo that not only care about selling your home but also care about you! We highly recommend them for either your sale or purchase of your home."--Cissie and Bud C.


Why is Coldwell Banker Number 1 on the North Shore?
The answer is very plain and simple. We understand that you hire us to SELL your house. When you hire us, we and our entire company are focused on using the tools, knowledge and experience to get the job done. 
We are committed to doing the best job possible. We do all those things - big and small - that make a difference in the way your property is sold and how professionally you are treated in the process. Once we have agreed on the correct market positioning for your home, our job is to provide the widest market ecposure to attract the greatest number of potential buyers.
The Multiple Listing Service is just the beginning.
While all licensed agents are able to put a property into listing services, we use this information to:

• Analyze market trends and anticipate market changes
• Aggressively present your property to buyers
• Analyze the value of your property and what price the market will bear
• Analyze the purchase history of properties similar to yours
• Monitor your competition in the marketplace
Approximately 90% of homebuyers search online for their home.
We recognize that advertising is a traditional staple in the marketing of a home - and we continue a solid presence in the print mediums. However, because real estate is a commodity and not a product, there is very little relationship to advertising and selling your home. In good markets, inventory flies off the the market without advertising and in bad markets, we advertise in volume and inventory sits.

At the Coldwell Banker Residential Brokerage Lake Forest office, we raised the bar for internet marketing. Our attractive property websites are content rich with pictures, brochures, floor plans, community information and other information designed to catch the interest of buyers. We create the website for your property, so we control the content. Pictures and information are updated as needed so your property's website will always reflect your home in the best possible light. 
Our powerful mobile apps make it easy for buyers to find your home from anywhere.
Mobile traffic is growing by leaps and bounds - half of all web traffic will come from mobile devices in 2013. In fact, our mobile traffic was up over 220% in August, 2012 over August, 2011. Coldwell Banker listens to what consumers want - your home is the beneficiary of this technology. 
Simply stated, more exposure for your home translates to more potential buyers and a faster sale.
To increase exposure on the top real estate web sites - Trulia, Zillow, Yahoo, Realtor.com, MSN and AOL.com - each of our listings is enhanced and prioritized at the top of the search results on each site, drawing the eyes of more buyers. Nationally, property views on these sites increased by 270% when Coldwell Banker started this program in 2011. 
When it comes to traditional marketing, NO ONE beats the Coldwell Banker Lake Forest office.

• On-site marketing coordinator
• Marketing pieces ready for the first showing
• Custom marketing pieces within one day of receiving materials
• Variety of full-color brochures, flyers, ads and postcards 
Every step of the way, we will keep you informed of all that we do to get your house sold as quickly as possible.
DotHome is a powerful reporting tool that allows us to keep you up-to-date on all the marketing activity for your home. In one comprehensive report, we provide information on all your showing activity inclusing virtual showings from Realtor.com, ColdwellBankerOnline.com, ColdwellBanker.com, Trulia.com, Zillow.com and Homefinder.com. We can also customize the report to show you all the special marketing we do for your home - open houses, ads, flyers and email campaigns.
Contact Vera & Pat Purcell to talk about listing and selling your home.
Vera and Pat Purcell
Vera and Pat Purcell
847.372.6721 or 847.975.1317

Five Star Professional received 6 years in a row! 2011,2012,2013, 2014, 2015, 2016