Why is Coldwell Banker Number 1 on the North Shore?
The answer is very plain and simple. We understand that you hire us to SELL your house. When you hire us, we and our entire company are focused on using the tools, knowledge and experience to get the job done. 

Approximately 90% of homebuyers search online for their home.
We recognize that advertising is a traditional staple in the marketing of a home - and we continue a solid presence in the print mediums. However, because real estate is a commodity and not a product, there is very little relationship to advertising and selling your home. In good markets, inventory flies off the the market without advertising and in bad markets, we advertise in volume and inventory sits.

At the Coldwell Banker Residential Brokerage Lake Forest office, we raised the bar for internet marketing. Our attractive property websites are content rich with pictures, brochures, floor plans, community information and other information designed to catch the interest of buyers. We create the website for your property, so we control the content. Pictures and information are updated as needed so your property's website will always reflect your home in the best possible light. 

Simply stated, more exposure for your home translates to more potential buyers and a faster sale.
To increase exposure on the top real estate web sites - Trulia, Zillow, Yahoo, Realtor.com, MSN and AOL.com - each of our listings is enhanced and prioritized at the top of the search results on each site, drawing the eyes of more buyers. Nationally, property views on these sites increased by 270% when Coldwell Banker started this program in 2011. 

When it comes to traditional marketing, NO ONE beats the Coldwell Banker Lake Forest office.

• On-site marketing coordinator
• Marketing pieces ready for the first showing
• Custom marketing pieces within one day of receiving materials
• Variety of full-color brochures, flyers, ads and postcards 

Every step of the way, we will keep you informed of all that we do to get your house sold as quickly as possible.
DotHome is a powerful reporting tool that allows us to keep you up-to-date on all the marketing activity for your home. In one comprehensive report, we provide information on all your showing activity inclusing virtual showings from Realtor.com, ColdwellBankerOnline.com, ColdwellBanker.com, Trulia.com, Zillow.com and Homefinder.com. We can also customize the report to show you all the special marketing we do for your home - open houses, ads, flyers and email campaigns.