First and foremost, I concentrate my marketing where the most buyers are looking. Today's buyers have unprecedented access to real estate information through a wide - and growing - number of Internet sources. Your home will be listed on top real estate search sites such as Realtor.com, Trulia, GoogleBase, AOL Real Estate, OpenHouse.com, MSN Real Estate, Move.com, company websites and many others. To take full advantage of the fact that 80% of today's buyers use these resources to get their home buying information I make sure every one of them has instant access to a comprehensive interactive eBrochure that showcases your home's unique features and selling points.
While newspapers are no longer the primary source for real estate information, my company still maintains a strong presence in leading area publications. Again, I take full advantage of any possibility of reaching a potential buyer by promoting instant access to information (your eBrochure) every time your home appears in print.
Because I have a solid foundation on the Internet for marketing your home - your eBrochure - I can attract more potential buyers through a yard sign rider, targeted mailings, email campaigns, flyers or brochures, or announcements in specialty publications. Not every option may be appropriate for your home so we will work together to devise a custom strategy.
I actively network with other agents both inside and outside my office. Your home's eBrochure will play an important role here as well, by making it easy and convenient for all other real estate professionals to share our dynamic marketing package with their clients and colleagues.